Element Retail was Founded by Aditya Bafna and Varun Bagadiya in 2013, Element Retail is one of India’s strongest, brand-focused retail experience providers.
Element Retail has some of the most successful international brands on its portfolio. Originally operating as a sports-oriented franchise model, the company has now been steadily associating with category-leading brands of various segments such as Asics(performance footwear), Speedo (competitive swimwear)and Apple. In keeping with this trend of high profile collaborations, Element has recently joined hands with Giant-arguably the most recognized name in the world of cycling.
Giant is the world’s largest producer of high-quality bikes, facilitating ultimate cycling experiences with the most perfectly crafted cycles and bikes. The cornerstone of a global community of cycling, Giant has a huge global customer base including famous athletes, adventurers, actors and most importantly, lovers of cycling. From Tour De France racers to explorers, neighbours or friends, every cycling enthusiast recognizes a Giant cycle when they see one.
Element Retail aims to introduce this iconic brand to Indian audiences by jumping onboard as a licensed partner for Giant bicycles in the country. In an increasingly fitness-conscious urban Indian market, leisure bike riding is fast emerging as a popular activity across a vast demography. The 16-45 year old upper middle-class population in tier-I Indian cities has popularized cycling as a fitness-cum-leisure habit, which makes it an extremely opportune moment to introduce the world’s #1 cycle brand in India.
Giant produces a wide range of cycles and bikes in different categories, and has long been one of cycling’s biggest catalysts, pacing the process of change at top gear. It introduced lighter, stronger aluminum frames at a time when the industry standard was steel. Giant was also the first to make carbon fiber bikes widely available to the world. Its proprietary Compact road technology defined the modern day road racing experience and the unique Maestro Suspension dramatically improved the off-road performance of bikes.
Continuing with this spirit of innovation, Giant has now forayed into producing an array of ancillary bike-related products which gives it a holistic edge in the domain as the single largest manufacturer of complete cycling gear. Element Retail aims to facilitate Indian audiences’ access to these innovations offered by Giant and empower the budding Indian cycling culture with the best of products from the very beginning. Element Retail focuses on engaging with brands that continue to grow, innovate and push their capacities and add greater credibility to their operations in the long run. Its association with Giant further underlines this proposition, and it aims to herald a strong cycling culture in India, which combined with the strong brands in its sport portfolio, can comprehensively reshape the very fabric of fitness in India.